According to an ICT writer, Alex Ifeanyi Oguta, when a person gets their Facebook page or profile account verified, the person stands to gain the following outlined benefits:
Nelson Igboke asked; what is the importance of getting your Facebook profile or page verified with a blue tick?
Answer:
1. Verified profiles or pages can’t be duplicated. That is to say, no one can create a fake Facebook account to impersonate a verified profile. If it is done, even an idiot can easily remove such an account by reporting it to Facebook.
2. Verified account helps followers to know when a message or post is coming from the real account. It easily differentiates the fake from the genuine ones for the benefit of the public.
3. Another benefit of verifying your Facebook account is that Facebook gives you a special treat when it comes to solving account-related issues but some of the owners of verified accounts don’t even know about this feature. Contacting Facebook is easier when your account is verified.
4. When you’re verified, your page or profile is given special attention by Facebook. It appears on top of the Facebook search engine. For example, if someone wants to tag you, it will be easier because once the person types @, verified profiles appear at the top of the search bar. That high-ranking treatment is because you’re trusted by Facebook more than an average user.
5. It improves ad campaigns. When you’re verified, your Facebook ad gets more attention and reduces bids.
6. It makes the owner of such a page or profile to feel important and honoured especially in Africa where every little achievement gives us that sense of superiority.
Unfortunately, it’s easy to get your account verified when you don’t have a large number of followers. Only those with known businesses, important political positions, and the rest could easily be verified.
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Alex Ifeanyi Oguta JP